Home shoppers can learn much from the new report Many Miles to Go: Locally Grown Organics in North Carolina Supermarkets, even though it is aimed squarely at grocery executives. Do supermarkets agree on the meanings of "local" or "regional"? Which grocery chains truly support local food, which use greenwashing, and which frankly don't care? What's going on behind the scenes, from planning to supporting local farmers? Although the study took place in NC, many chains covered operate throughout the South East or nationally. The report by the non-profit watchdog Local Organic Y'All reveals that:
The food retailers themselves have a ways to go if they are to meet growing customer demand for organic and sustainably-grown food that is produced locally or even regionally. Today, with a few exceptions, company performance does not match the marketing.